A Cape Coral brand. Not a catalog shop.
Southern Coastal is apparel for Lee County, the Gulf, and the people who actually live here. We print it in house in Cape Coral. We wear it here. That is the whole point.
The short version
We got into this because Cape Coral already had a bait shop, a captain, and a media operator under the same roof, and nobody was making clothing that matched that world. So we did.
The partnership
Fred O'Dell owns Big Boys Bait & Tackle, runs as a boat captain, and has spent years in Lee County business and around the docks. That network is the storefront and the customer.
Zane Campbell has run a media company for over a decade. Video, photo, marketing, AI. That is how the brand looks, ships, and talks.
One of us knows the water. One of us knows how to put the water on a shirt. That is the company.
What you get
DTF apparel printed on site. Tees, hoodies, hats, sweats, socks. Cape Coral and Fort Myers designs. Florida designs. Straight talk values designs. Custom work stays available. The public face is the clothing.
Find us
1302 NE Pine Island Road, Cape Coral, inside Big Boys Bait & Tackle.